Sell Feelings, Not Frames

Brian Rypstra, owner of The Framing Nook, Red Deer, Alberta, Canada shares some great marketing tips for frameshop owners.

“We’ve gotten away from selling stuff. We’ve even gotten away from selling custom framing. We want to put your world on your wall—make you more successful at expressing yourself,” he said. “Your world on your wall” has become the shop’s slogan and is part of every advertisement for the business.”brian rypstra

According to Rypstra, framing falls into three categories: Remember, Enjoy and Express. Read the entire article here or see the original with photos here starting at page 44.

Published in Awards and Recognition Association’s Recognition Review Dec 2012.